Civil Rights And Civil Rights - 850 Words

Alexandra Lebron Professor Miller POS 2041 December 9th, 2017 Civil Rights and Civil Liberties Civil rights and civil liberties sound like they mean the same, however, they have very different definitions. As stated in the textbook on page 676, â€Å"to have civil rights means that all rights rooted in the Fourteenth Amendment’s guarantee of equal protection under the law†; which means civil rights are our basic rights to freedom. As stated in the textbook as well, â€Å"to have civil liberties means those personal freedoms that are protected for all individuals. Civil liberties typically involve restraining the government’s actions against individuals’. Our civil liberties are protected by our Bill of Rights, it protects us under the First†¦show more content†¦Trump had failed to speak up for civil rights causes.† Reading the article, it seemed like the African-American citizens were not fond of President Trump’s speech, let alone his presence in attending the ceremony. A lot of people think he is racist and taking away our n atural human rights as citizens for even allowing travel ban to certain countries. Living in the 21st century, civil rights including racism and respect should be a simple action to follow. On the contrary, life today is taking us back to the early 90s with all the human discrimination the world has going on. Regarding civil liberties, a recent story also regarding President Trump’s decision on travel ban, as stated in the last paragraph, has risen a lot of eyebrows. American citizens have the right to travel, not that it is a written right, however, we can be free with ourselves of traveling to other countries. With Trump banning travel from eight countries, several people, including The American Civil Liberties Union, feel that part of our rights were taken away from us. Some judges seem that this discriminates certain nationalities, and seems racist for President Trump to do. Civil liberties must be given to us under the words of the Constitution, no law nor president can take that away. There have been several court cases regarding civil liberties and civil rights for decades now. Two court case examples regarding civil rights, found on civilrights.org, are the 1886Show MoreRelatedCivil Rights And Civil Rights Essay1087 Words   |  5 PagesGovernment 2305 7 OCT 2017 Civil rights verses civil liabilities. Civil rights entail the basic need to be free from unequal treatment based on characteristics such as gender, race, nationality and disability among others. Civil rights are political rights, economic rights and social rights that are entitled to every citizen by birth in order to participate fully without oppression or discrimination against. Civil rights violation occurs in almost all phases of human rights. In case of employment peopleRead MoreCivil Liberties And Civil Rights1081 Words   |  5 Pages1 McGahey 3 Megan McGahey Sherry Sharifian GOVT 2305 71430 20 September 2017 Civil Liberties vs. Civil Rights In the U.S. most use the terms Civil Liberties and Civil Rights interchangeably; although they both protect the freedom of citizens they do this in different ways. 2 Civil Liberties are limitations placed on the government. These are things the government is restricted to do, by the constitution. Things that could interfere with personal freedom. 3 For example, the 1st amendment says thatRead MoreCivil Liberties And Civil Rights1083 Words   |  5 Pages2017 1 Civil Liberties vs. Civil Rights 2 Civil Liberties are basic rights and freedoms that we are guaranteed by the government. You can find them in the Bill of Rights and in the Constitution. Civil liberties are liberties that we as Americans feel safe to interpret on the daily basis. 3 Some civil liberties include, the right 4 for free speech, the right to privacy, the right to remain silent in a police interrogation, the right to be free from unreasonable searches of your home, the right to aRead MoreCivil Liberties And Civil Rights1365 Words   |  6 PagesCivil Liberties Evaluation America, a country founded on civil liberties and civil rights which are very strongly protected by law. The United States constitution specifically address the rights and freedoms that all Americans are guaranteed. Now over 200 hundred years later, the United States has rapidly grown, global travel has become more efficient, and threats that were not even imagine now exist. The question that many Americans ask today is has this changed our perception on our civil libertiesRead MoreCivil Liberties And Civil Rights1329 Words   |  6 Pages2017 Civil Liberties v Civil Rights Civil Liberties and Civil Rights is a pillar for every American citizen. Civil Liberties are specific individual rights a person has that are legally protected from being violated by the government. 1 Civil Liberties include, but are not limited to, right to privacy, right to vote, right to bear arms, and right to marry. Civil Rights provide for the right to be treated equally without discrimination. An easy way to remember the difference between a Civil LibertyRead MoreCivil Rights And Civil Liberties1025 Words   |  5 PagesJennyfer Tshilanda Professor Sharifian Government 2305 September 28th, 2017. 1 Civil rights vs Civil liberties 1. 2 Define Civil Liberties; then define Civil Rights. How are they similar? How do they differ? Which civil sequence has more influence on your life as you know it to be now? Why do you believe this to be so? Civil rights and civil of liberties have regularly been the discussion of different locales throughout the years. In the achievement of social liberties and freedoms, laws and statutoryRead MoreCivil Liberties And Civil Rights891 Words   |  4 PagesCivil Liberties and Rights The notion of Civil Liberties and Civil Rights in the United States have their origins before the creation of the country in the writings of the Enlightenment, which was the dominant cultural movement in the years leading up and shortly after the founding of the country. First laid down on paper by Thomas Jefferson in the Declaration of Independence, the proclamation â€Å"all men are created equal† and are â€Å"endowed by their creator with certain, unalienable Rights, that amongstRead MoreCivil Rights Vs. Civil Liberties901 Words   |  4 PagesSeptember 2017 Civil Rights vs. Civil Liberties In America, today there is a lot of controversy over human’s rights. This is not true of just today, however, this fight for people s rights has been going on for ages. There are two basic types of rights. 2 There are Civil Rights and there are Civil Liberties. Civil Liberties are a broader topic, such as the right to vote or the right to bear arms, they can be directly from the Bill of Rights or the Constitution. While Civil Rights are more specificRead MoreWomans Civil Right1308 Words   |  6 PagesA Women’s Civil Right The speech †A Women’s Civil Right† was written in 1969 and the feminist author Betty Friedan delivered it. Betty Friedan was a proponent of the modern women’s movement and claimed that women in 1969 and onwards should not be trapped in the stereotypical housewife role. Friedan was convinces that social barriers in the society kept women imprisoned in â€Å"the housewife trap†. She wanted women to have better career opportunities, introduce equality with men and to eliminate theRead MoreCivil Right Essay1598 Words   |  7 Pagesdiscuss when and why the Cold War ended. 2. Discuss the origins of the Vietnam War, the course of the war over thirty years in the 1940s, and wars impact on the United States, both at home and in terms of foreign policy. 3. Write an essay on the civil rights movement since 1953 in which you discuss the major factors that have contributed to its success and its major gains. Be sure to discuss more than one group and to cite examples from each decade of the 1950s through the 1990s. 4. Discuss the reasons

David Hume on Human Being and Human Knowledge Essay

nbsp;nbsp;nbsp;nbsp;nbsp;Hume is an empiricist and a skeptic. He develops a philosophy that is generally approached in a manner as that of a scientist and therefore he thinks that he can come up with a law for human understanding. Hume investigates the understanding as an empiricist to try and understand the origins of human ideas. Empiricism is the notion that all knowledge comes from experience. Skepticism is the practice of not believing things in nature a priori, but instead investigating things to discover what is really true. Hume does not believe that all a posteriori knowledge is useful, too. He believes â€Å"all experience is useless unless predictive knowledge is possible.† There are various types of skepticism that Hume†¦show more content†¦Fire is burning paper. 2. Fire must burn paper. 3. Fire will burn paper. These are all a priori judgments. In other words, there are no connections between any of them. Hume does not believe a priori judgments are viabl e. In fact, he does not even believe all a posteriori judgments are viable, as was noted above. nbsp;nbsp;nbsp;nbsp;nbsp;Let us take a moment to talk about Hume’s origin of ideas. Hume believes in the classic theory of the blank slate – that when we are born, we come into the world with no ideas. Impression is an imprint, meaning that it is something outside the mind. Impressions are not a priori. Consider the mind to be like a ball of wax, knowledge refers to the imprints on the ball of wax. He’s looking for the intrinsic basis. His problem is that scientist and philosophers base knowledge off a priori. If you can trace the idea to the impression then you have the best idea. If you can’t then the origin is subjective. Primary qualities are not subjective; they are inseparable from the thing itself. The world that is out there, that makes an impression on your mind. Trace the idea to the impression. It is important to note that Hume believes we do not have impressions of the future. nbsp;nbsp;nbsp;nbsp;nbsp;There is no empirical evidence that the past to carry on to the future. If the past has no rule for the future, experience becomes useless. It is then that customs render the future. â€Å" the mind is carried by custom to except heatShow MoreRelatedDavid Hume Essay1210 Words   |  5 PagesDavid Hume Hume, David, 1711-76, Scottish philosopher and historian. Hume carried the empiricism of John Locke and George Berkeley to the logical extreme of radical skepticism. He repudiated the possibility of certain knowledge, finding in the mind nothing but a series of sensations, and held that cause-and-effect in the natural world derives solely from the conjunction ofRead MoreThe Philosophical Issue Of Knowledge1237 Words   |  5 Pagesis how do we acquire knowledge? Acquisition of knowledge is a culture that is very important in the day to day life of each individual. The world itself revolves around knowledge, it is through knowledge that we can get to grow as human beings either in or academics, careers and in life at general. Epistemology has been well explained by the well re-known philosophers such as David Hume and Rene Descartes. This paper focuses on a philosophical issue: how we acquire knowledge, the philosophers whoRead MoreDavid Hume ´s Philosophy Essay875 Words   |  4 Pages Hume’s Epistemology David Hume was a Scottish philosopher known for his ideas of skepticism and empiricism. Hume strived to better develop John Locke’s idea of empiricism by using a scientific study of our own human nature. We cannot lean on common sense to exemplify human conduct without offering any clarification to the subject. In other words, Hume says that since human beings do, as a matter of fact, live and function in this world, observation of how humans do so is imminent. The primaryRead More Age of reason Essay1294 Words   |  6 Pagesscience, and humanity. The people involved with the Age of Reason were convinced that human reason could discover the natural laws of the universe, the natural rights of mankind, and the progress in knowledge. Each philosopher had his own ideas and theories about the world, nature, and human beings in general, and every philosopher wrote many essays and books about their own personal ideas and opinions (Sartre4). David Hume was born in Edinburgh, Scotlan d on May 7, 1711. Educated at home and then at theRead MoreThe Dawn Of The Enlightenment By David Hume1740 Words   |  7 Pagesabout the human condition were born. Namely, an emphasis on reason and logic as the primary mechanisms of humanity was developed. Prolific Scottish philosopher David Hume, best known for his radical use of skepticism to examine every possible concept in the vast index of Enlightenment values, emerged as a revolutionary departure from the traditional French and English Enlightenment thinkers. Hume was known for applying a brand of skepticism in his consideration of concepts such as reason, human sympathyRead MoreThe Arguement for Gods Existance in Hume’s essay, Why Does God Let People Suffer1630 Words   |  7 Pages Why does God let people suffer analysis? In David Hume’s essay, Why Does God Let People Suffer, he allows the reader to question if God exists in the world we live in with all the pain and suffering that goes on. Hume suggests that an all powerful God, such as the one most believe in, would not allow a world to exist with this much pain and suffering that goes on daily. Moreover, Hume basically argues that the existence of God is something that cannot be proven in the way in which scientists lookRead MoreThe Age of Reason1424 Words   |  6 PagesThesis: To discuss the philosophers who participated and had an affect in The Age of Reason. OUTLINE I. David Hume A. Contributions to the Age of Reason B. Who and what influenced him II. Jean Jacques Rousseau A. What he believed in B. Who influenced him III. Claude Adrien Helvetius A. Influences B. Reasons for contribution IV. Immanuel Kant A. How he made a difference B. Why he made a difference C. What caused him to make a difference V. Johann Fichte A. Influences Read MoreWilliam Of Ockham And David Hume931 Words   |  4 Pagesparallels between William of Ockham and David Hume, highlighting for example, the Regularist View of Causality. Answer: David Hume William of Ockham Hume did not deny causation. He embraced it. But he did say that empirical methods could not logically prove its necessity, as observations only show a constant conjunction of events, a regular succession of A followed by B, which leads the mind to the inference of cause and effect. For Hume, causality is something humans naturally believe. Ockham readilyRead MoreKant And David Hume Views On The Matter1457 Words   |  6 Pages Humans make choices daily, both through reasoning and how they are feeling in that moment. There is a collection of external factors that result in choices that lead to an individual to both reason and feel some sort of emotion. Objectively speaking, there is a no fine line between reasoning and how one feels, however there seems to be a distinct difference between the philosophers Immanuel Kant and David Hume views on the matter. Both are life changing philosophers with very opposing views. OneRead MoreDescartes vs. Hume Essay698 Words   |  3 Pagesfor tr uth and knowledge in them. Finding truth and knowledge comes from the individual themselves, not necessarily from God. Descartes also believed that reason is the same for every single person. Descartes believed that nothing could be true unless we as humans could perceive it. He also believed that you could break down things into smaller simpler parts. Descartes also believed that there was a relationship between the mind and body. He also believed that the idea of being perfect originated

Australian Supermarket Industry Duopoly

Question: Discuss about the Australian Supermarket Industry Duopoly. Answer: Introduction The Australian free market is characterized by the existence of various duopolies. One of the major industries with a duopoly market structure is the supermarket industry. Characteristically, a duopoly market is one in which two companies control nearly all of the market share. More specifically, the two competing business units control the majority of the market sector for a given commodity. In Australia, Coles and Woolworths dominate a high proportion of the supermarket industrys market share. Notably, the two firms have controlled the Australian supermarket industry for a long time. However, in the article Aldi boosts range to win a bigger share of $90 billion grocery shop, Catie Low narrates how Aldi is trying to climb the ladder and attain a greater market share in the industry. Firstly, the Aldi seeks to increase the level of competition in the Coles and Woolworths dominated market. According to the article, Aldi plans to boost its grocery selection by approximately 20 percent in a bid to capture a significant proportion of Australias $90 billion grocery market (Low, 2017). Also, it aims at increasing its products by about 250 products to its range of 1450 items (Low, 2017). In turn, this will expand its stake by around 10 percent in the industry. Consequently, this will increase the level of competition to the existing supermarket duopolies in the country. Discussion Essentially, duopoly market structures exist where two sellers have control over the entire industry. It is a form of oligopoly, composed of mainly two large sellers who collude to keep other competitors out of the industry. Additionally, there is the presence of monopolistic characteristics in such markets brought about by the fact that most products are differentiated (Kumar, n.d.). Likewise, the customer loyalty between the two major supermarkets has guaranteed Coles and Woolworths a high market power. Notably, over the past few years, Woolworths and Coles have differentiated their products by integrating own branding techniques, thereby capturing the needs of its consumers (Jones, 2015). The differentiated products have also ensured that consumers believe that the products offered by one company have no direct substitutes. In turn, this has killed the level of competition in the market. Besides, the market concentration of the two markets allows them to set their prices. Cumulatively, the two firms own about 70 percent of the grocery market in the country. In this regard, they can influence the price levels for the products they offer (Leigh Triggs, 2017). On various occasions, Coles and Woolworths have been involved in price undercutting games, thereby reducing the prices of their goods and services. Furthermore, the two firms have many retailer shop fronts all over the country. Therefore, they have been able to cover a wider client area as compared to their competitors. Mainly, this is attributed to the fact their presence in various regions demonstrates the availability and reliability of grocery products in the Australian grocery industry in the country. Consequently, this has led to unfair competition, especially among small retailers in the country who cannot afford to lower their prices to the level set by the two duopolies. In turn, this causes them to make losses, thereby withdraw from the market Source: (Roy Morgan Research, 2016). Furthermore, Woolworths and Coles incorporate technology as a means to attract potential customers to their store. More specifically, the two firms have initiated banking facilities, fuel retail, and insurance in their product list. In turn, this has captured a wide array of customers who can now shop at one stop (Colvin, 2015). There are also additional rewards programs where the retailer stored information so that clients can earn discounts whenever they shop at Woolies and Coles stores. Subsequently, the two firms have substantially increased their market power and dominance, making it difficult for other small companies to compete effectively in the market. In this regard, the efforts initiated by Aldi in a bid to increase its market share and power will be a hard task. As such, the degree and level of competition instigated by Coles and Woolworths may smother the companys profits in the grocery industry, thereby forcing it to leave the market. Most predominantly, the price undercutting mechanism is a notorious strategy that the two duopolies use to drive out competition from the market (Knox, 2014). The proposed increase in its product range to around 1,700 will still be a small fraction of the size of the major supermarkets selection. On average, Coles and Woolworth's store's selection is about 25,000 lines (Low, 2017). For this reason, Aldi may be unable to achieve a substantial proportion of the market share, making it a price taker. In turn, this may result in high losses, following competitive strategies by the two largest retailers. Graphical presentation of market share over time as at 2016 Source: (Roy Morgan Research, 2016). Even so, there is hope for Aldi. Predominantly, one can attribute this to the fact that the company intends to open at least 25 stores every year in the eastern states and continue to expand into new territories of WA and South Australia (Low, 2017). By and large, this will broaden its market share, thus earning a bigger market share. Consequently, this will reinvigorate its sales growth in the mature markets and attract new shoppers with a larger selection of frozen lines and fresh produce. Most importantly, the timing of this changes is perfect. Recently, Coles boss announced that the retailer plans to cut its product lines. For this reason, Aldi will be able to capture Coles customers by offering them a variety of its product lines. It is imperative to note that the continued efforts by Aldi may eventually reap off, thereby accumulate a sizeable market share. Eventually, it may become one of the leading grocery retail stores in the Australian market competing back to back with Woo lworths and Coles. Supermarket customer penetration over time Source: (Roy Morgan Research, 2016), Conclusion Woolworths and Coles have dominated the Australian supermarket industry for a long time. The two duopolies control the retail sector through various mechanisms such as price undercutting and product differentiation. However, Aldi, a major retailer in the Supermarket industry is working its way up the top of the industry to attain a bigger market share in the sector. Essentially, this will be achieved through a continued increase in the number of product lines as well as an expansion in the number of stores. To an extent, this will expand the companys dominance in the market. Over time, Aldi will compete on level ground with Coles and Woolworths. References Colvin, M. (2015). Courts should be empowered to address Coles/Woolworths duopoly: Malcolm Knox. [Online] ABC. Available at: https://www.abc.net.au/pm/content/2015/s4255287.htm [Accessed 16 Apr. 2017]. Harper Review: a mixed basket for Coles and Woolworths. (2015). [Online] The Conversation. Available at: https://theconversation.com/harper-review-a-mixed-basket-for-coles-and-woolworths-39640 [Accessed 16 Apr. 2017]. Jones, E. (2011). Coles and Woolworths duopoly hard to swallow. [Online] The Conversation. Available at: https://theconversation.com/coles-and-woolworths-duopoly-hard-to-swallow-533 [Accessed 16 Apr. 2017]. Knox, M. (2015). Supermarket monsters. [Online] the Monthly. Available at: https://www.themonthly.com.au/issue/2014/august/1406815200/malcolm-knox/supermarket-monsters [Accessed 16 Apr. 2017]. Kumar, E. (2011). Top 8 Characteristics of an Oligopoly Market. [Online] Economics Discussions. Available at: https://www.economicsdiscussion.net/oligopoly/top-8-characteristics-of-a-oligopoly-market/7110 [Accessed 16 Apr. 2017]. Leigh, A., and Triggs, A. (2017). It's Time To Put Markets Ahead Of Monopolies. [Online] The Huffington Post. Available at: https://www.huffingtonpost.com.au/andrew-leigh/its-time-to-put-markets-ahead-of-monopolies/ [Accessed 16 Apr. 2017]. Low, C. (2017). Aldi boosts range to win a bigger share of $90 billion grocery shop. [Online] The Sydney Morning Herald. Available at https://www.smh.com.au/business/retail/aldi-boosts-range-to-win-bigger-share-of-90-billion-grocery-shop-20170412-gvj8x7.html [Accessed 16 Apr. 2017]. Market Structures: Duopolies. (2015). [Online] Policonomics. Available at: https://www.policonomics.com/lp-market-structures-duopoly/ [Accessed 16 Apr. 2017]. Supermarket Sweep: ALDIs share of the Aussie market still rising. (2016). [Online] Roy Morgan Research. Available at: https://www.roymorgan.com/findings/6762-supermarket-sweep-aldis-share-of-aussie-market-still-rising-201604142258 [Accessed 16 Apr. 2017].

To What Extent Unethical Marketing Technique free essay sample

To what extent unethical marketing techniques could damage the sustainable business environment. Discuss. Marketing is like a double-edged sword, if it is adopted properly, it will give profits to a company; however, if it is used inadequately, it will give harm. It is undeniable that today’s business operations have more intense competition level against each other due to the advancement of technology that allows people to receive more information. Marketing plays the key role in making products being recognized by consumers. To get people’s attention, some massages about the product need to be sent to the target market. With the high level of competition, the unethical marketing issues arise in order to make their own firms gain more attentions. However, this affects directly on customers as they are misled by dishonest advertisements, and it can impact the organization as well, as it destroys the sustainable business environment of a company. We will write a custom essay sample on To What Extent Unethical Marketing Technique or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The paper will firstly explain about the selected unethical marketing techniques that commonly used in advertising and promotion with some examples, and then will move on to the discussion about sustainable business environment and the impacts of unethical marketing practices to the organization. Unethical marketing techniques Dishonest advertising is commonly practiced by today businesses, and it is one of the top ten concerned ethical issues in marketing practices besides bribery and unfair pricing issues (Chonko amp; Hunt, 2000). The unethical marketing issues in advertisement have been a critical discussion for a long time because it is not a ‘recent phenomenon’. Dishonest advertising can be practiced through the promoting a false or misleading statement about the product in order to draw public attentions as advertisements are the powerful marketing tool persuading people to try and purchase the product (Thachappilli, 2010). Several selected advertising and promotion tactics that this paper will discuss are individual autonomy, consumer sovereignty, brand parody, and comparative advertising. Individual autonomy is considered to be unethical when a company focuses on those target audiences who have a low level of autonomy or maturity. The advertising targets at a group of people who are lack of ability to aware or respond to the product promoting through the psychoactive ads. This strategy arouses one’s desire toward a particular product, which affects and reflects is self-esteem and social status. It also uses the ‘sneer group pressure’ to lure people to follow the mainstream as they are in the materialism culture. The advertising promotion usually uses the role model to attract the target market. And, the victims of this kind of advertisement, usually, are young people, who lack of experience to recognize the manipulative power of advertising (Nwachukwu et al. , 1997). Unlike adults, children have less ability to differentiate between the marketing and the real fact. They also tend to belief in the advertisement and likely to have more purchase requests as many of them can influence parents’ spending decision. However, if those children live in poverty, this can trigger numerous social problems: young thieves, young drug dealers, and, the worst case, young murderers. The example of the advertisement that is heavily criticized about targeting on people who are not autonomous is from the famous athlete shoes brand, the Nike Air Jordan campaign. Critics support that Nike used the role model to target young people, who are not able to afford an expensive pair of athletic shoes (Nwachukwu et al. , 1997). Even though children are a lucrative market, it is unethical to target on them. Consumer sovereignty practice is more ethical when an advertisement focuses on people who are knowledgeable, aware of the uses of the product and the availability of alternative products or brands (high level of sovereignty consumers), but it is unethical when it targets to those who are less aware of these factors (low level of sovereignty consumers). For example, the consumers in developed countries, like from Europe and North America, are more knowledgeable and sophisticated than the consumers in developing countries, like from Africa. An unethical issue arises when an advertisement focuses on people who do not know about the information about the product, as well as its side effects, and the advertisement tries to misleading them. An example of unethical consumer sovereignty practice is the marketing of infant formula to those unknowledgeable mothers living in less developed nations during 1960s and 1970s. Those advertisements tried to promote the infant formula by sending out milk nurses, who were actually sales persons dressed up in nurse uniforms, to demonstrate the product and recommend those mothers to feed their babies with the infant formula. They misled the fact that breastfeeding is a better alternative choice. As the result of being uninformed mothers, higher numbers of sick and malnourished babies were reported due to the drop of breastfeeding and over blending the formula (Nwachukwu et al. , 1997). Hence, it is unethical to market on unknowledgeable group of people as this kind of advertisement fails to reveal the true fact that the consumer should know. Brand parody strategy is the act of using the certain physical trait from media, such as TV series, films, important events in society, book, in a humorous way. There are plenty of parodies in advertising nowadays. Unfortunately, there are limited numbers of researches studying further about a competitor brand parody. Zinkan and Johnson, the first two people studying parody in advertising, stated that â€Å"advertising reflects popular culture. In extreme case, their reflection takes the form of parody†. They also said that the level of success of a parody depends on the high level of recognition of the original advertisement by the audience. If the original one is launched by the popular company and is widely recognized, the parody version will be the talk of the town. Sony, the world’s leading electronic devices company, revealed that ‘only the best are copied’. Thus, the popularity of the original work can guarantee the success of a parody. However, it is unethical practice when it is done by competitors as it is used to attack rivals’ brand images and/or products. For instance, iPod was parodied by SanDisk. SanDisk posted a website called ‘iDon’t’ to persuade people to use Sansa e200 MP3 player by SanDisk rather than using iPod from Apple with a message said, â€Å"the time has come to rise up against the iTatorship. There is an alternative† (Jean, 2011; Krazit, 2006). This shows that SanDisk tried to provoke consumers not to use Apple products, and it is unethical to use a parody to attack a competitor. Figure 1: iDon’t advertising campaign From http://www. maccast. com/category/random-thoughts/page/4/ Comparative advertising strategy is the ads that mention one product is superior to another product. It is unethical when one company tries to launch advertisements that attack its competitors both directly and indirectly, with or without the mention of competitor’s title and/or goods, but there is a link between the advertiser and the competitors, and the competitors are affected by the campaign (â€Å"The danger,† n. d. ; Miskolczi-Bodnar, 2004). To illustrate, the famous fast food restaurant, Burger King, used the famous clown character, Ronald McDonald, from its competitor’s company, McDonald’s, in Burger King’s TV advertisement. It is obvious that the advertisement tries to communicate that even Ronald McDonald chooses Burger King’s hamburger (MARQUES, 2005). And, this is misleading as it effects McDonald’s reputation. In addition, this TV advertisement was banned in Germany and was a big discussion issue in Netherlands (van Leeuwen, 2005; MARQUES, 2005). Figure 2: Ronald McDonald visits Burger King advertising campaign From: http://www. marques. rg/Newsletters/Downloads/Issue%20No081. pdf The sustainable business environment can be greatly impacted by these unethical marketing practices. More and more companies use unethical techniques to market their target group, and sometimes, to beat their competitors. Those companies may select the unethical way to do marketing and may claim that it is technically legal as the action is not against the law, but it fails in term of the ethical view. Nevertheless, it is not worth for those companies to apply unethical marketing strategies as there are negative consequences from using these unethical tactics. Before discussing about the negative impacts of immoral marketing techniques, let’s take a look at the sustainable business environment first. Lee Cockerell, the former executive vice president of operations for Walt Disney World Resort, gives his opinion about the sustainable business environment by stating that â€Å"good leaders are environmentalists: their responsibility is to create a sustainable business environment—that is, one that is calm, clear, crisp, and clean, with no pollution, no toxins, and no waste—in which everyone flourishes† (â€Å"Creating a sustainable,† 2009). It is clear that to have the sustainable business environment, a company should adopt and enforce the ethical ways to do business within the organization. A company is required to go beyond the line: besides following the law, rules, and regulations, a company needs to implement codes of ethics along with activities in the organization to promote and reduce unethical behaviors (Chonko amp; Hunt, 2000; Nwachukwu et al. , 1997). Being an ethical ompany and having sustainable business environment can give the firm several advantages, which are: creating trust among stakeholders, which can also attract more financial sources from ethical investors: getting positive brand image and word of mouths from customers, which can raise more demand from ethical-concerned customers: enhancing reputation, which can raise brand awareness from society—and these benefit a firm in long-run as working in an ethical working environment can motivate employees—leading to better business perfor mance, and a company will get better support from public (â€Å"Ethical issues,† n. . ; Thachapilly, 2010). With the higher degree of competition, a company may adopt unethical marketing techniques to get attention and to attack other companies. However, consumers are now more aware of ethical issues than ever. With the advance of information technology, they have a chance to gain more information and freely give opinions toward a product and service (Thachappilly, 2010). And, this forces a company to implement more ethical techniques in doing a business, including the marketing process, as consumers can trace what advertisers have claimed from the Internet (Perkins, 2007). If a company is regarded as unethical one or adopting unethical marketing tactics, that company cannot retain its sustainable business environment because of being dishonest to its consumers. The damage of using unethical marketing techniques is detrimental. It will drastically damage the brand image, reputation, and customers’ perception toward a company—and these will impact its operation as the consequence. According to Thomas et al. (2002), intangible evidence, like ethical image and behaviors, is usually evaluated and judged by customers—and this is how customers perceive the brand. If the customers see that a company adopts unethical tactics, they will perceive that company as a dishonest one, which can affect their future purchasing decisions. Ferrell (n. d. ) stated that â€Å"reputation is a marketing asset†. She further explained that it is also another greatest intangible asset of an organization because it built over years of operation. Only one negative occurrence can negatively affect customers’ perceptions toward the brand image and its reputation for a long period of time. This can also impact on sales margin and customer relationship, as a company destroys their trusts. It takes time to develop positive reputation, but it can be destroyed in a blink of the eye, and it cannot restore right away. All above, customers have high influence on a company as they one of the primary stakeholders: ones who support its product and can make the business run. They may punish a dishonest firm by boycotting its goods, avoiding purchasing, and even condemning the brand on the Internet or social network—this is the power of public opinion (Jean, 2010; Thachapilly, 2009). In shareholders’ dimension, new investors may refuse to buy shares from a company that practices unethical behaviors and has bad image. Employees may seek for a new job in a good reputation for responsible behavior company as their current workplace is known as unethical firm, they do not have motivation to work for an unethical organization. Moreover, an unethical firm may lose its market shares to competitors who use more ethical techniques. All these consequence damages the sustainable environment of a business. All in all, plenty of unethical marketing techniques are adopted by many business operations. The selected techniques are related to the advertisement and promotion. First one is advertisements targeting on not autonomous audience, like young people, through the use of their desires, social forces and role models. Second technique is about advertisement focusing on low sovereignty consumer, or those who have limited information about a product and falsely suggested by sales representatives to use that good without knowing that there are other choices of consumption. The third technique is the brand parody strategy, which is the remade version of advertisement by a competitor that can harm the original work’s image and reputation. The fourth strategy is the comparative advertising strategy that advertisers intend to compare its product with the competitor’s product and persuade that their product is better. Adopting unethical marketing practices can damage the sustainability business environment. Consumers may go against the product from unethical business operators since they have a bad perception toward the brand image. The bad reputation will affect the sustainable environment as well, as it affects investors’ decision making in buying shares from that company. Employees may resign from the company that has unsustainable business environment as it is titled as an irresponsible and immoral firm and they are lack of motivation to work for an unethical organization. Lastly, the public will support alternative brands that are more ethical in doing their businesses. And, this makes the company losing its sustainable business environment as the unethical ways give only short-term benefits, which is enjoying profits, rather than giving long-term advantages. References Chonko, L.

Be Your Own Ideal Reader

Be Your Own Ideal Reader Be Your Own Ideal Reader Be Your Own Ideal Reader By Michael Our article Your Ideal Reader prompted a response from veteran writer Kilburn Hall, who wrote: There is no â€Å"ideal† reader and if you start trying to write for one specific audience, you’re going to tune out others that might actually be interested in reading your book. How can Mr. Hall can say that? Because, like most successful writers, he is his own ideal reader! Instead of trying to please an imaginary member of a writers market (middle-class men aged 35-65), he is trying to please himself. And like every successful writer, he is single-minded about catering to this ideal reader, which happens to be himself. So his manuscripts satisfy editors, and his books satisfy readers. When you look at it that way, though, its not true that writing for one specific audience will tune out others. If you dont decide who youre writing for, even if its yourself, your writing becomes vague, even useless. A finance article for corporate accountants probably wont help college students cut their expenses. I would say this principle applies to novels as well. If you write an adventure novel because you really like adventure novels, the lovers of adventure novels will perk up, and other readers can at least tell theyre reading the real thing. Writing for specific readers, or a specific purpose, doesnt keep other people from reading your piece, just because you werent thinking about them when you wrote it. Yes, youll tune out some readers if your publisher prints on the cover, To Be Read By Middle Class Women Only, which is why your publisher doesnt do that. But your publisher is very interested in making sure middle class women know when a book is targeted for them. The pastels and flowers on the cover might tune out some middle class men. But if you dont know what youre writing about, youll tune everybody out. One group that Mr. Halls message is especially relevant for, however: aspiring writers who are willing to compromise their vision to make a sale. You have to write the book thats in you, not the book that youd like to think was in you. If you pretend to be writing for particular ideal readers just because they buy a lot of books, but your heart isnt in it, the quality of your writing will suffer, and you wont fool your readers either. But if you say, as Herman Melville did, I want to write a novel about a white whale, and I dont care if anybody else reads it, youll do all right. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Writing Basics category, check our popular posts, or choose a related post below:Compared "to" or Compared "with"?Use a Dash for Number RangesStarting a Business Letter with Dear Mr.

Coping With School Violence essays

Coping With School Violence essays Violence is definitely a major problem in our school systems today. Establishing guidelines and observation by educational staff and parents cannot only deter violence but also prevent it. Noticing the early warning signs in a childs behavior is the key to observance. As adults, we have a responsibility to protect our children. Whether the violence has to do with typical shoving, name calling, or weapons; school violence is getting out of control. Consider these grave statistics: 160,000 children nationwide ditch school daily in fear of violence, every day 100,000 take guns to school, and 6,250 teachers are threatened daily and 260 are assaulted, and an estimated 14,000 children are attacked on school property every day Washington Education Association. Preventing Online. (p.2).14 Nov. 2004 When parents begin to worry about their childrens safety at school, it should flag us that there definitely is a problem. School violence is a major issue and begins to grow bigger each year. Each time there is an occurrence, more children are afraid to go to school. Every child has a right to an education in a safe and secure environment, and violence in our nations schools threatens that right. This is a sign that something has to be done. Since the late 90s, shootings and other random acts of violence have grown significantly in our nations schools. On the 2nd day of February 1996, Barry Loukaitis from Moses Lake, Washington opened fire in his Algebra class killing two students and a teacher. There was yet another shooting in the same month that took place on February 19th, 1996 in Bethel, Alaska killing the principal and a student. Three more shootings took place in 1997, including the shooting in Pearl, Mississippi on October ...

Saloon management Case Study Example | Topics and Well Written Essays - 3250 words

Saloon management - Case Study Example Marketing has also been defined as the process of "planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to create relationships which satisfy consumer and business objectives" (Boone, 2008, p.7). This recognises marketing as a rather complex series of activities which ultimately decide the entire direction which an organisation takes in order to become profitable or ensure high sales volumes of their products. For example, the saloon will need to consider how best to price the musical events in a way that is competitive with other companies offering nightly musical acts as well as satisfying what consumers would actually be willing to pay for these events. Creating relationships is another key factor of marketing which should be explored, especially for a saloon owner/manager because the business will rely on a great deal of return customers in order to be successful. Therefore, as part of marketing, the business leaders should consider the attitude of staff who tend bar or serve clients as part of the wait staff, as this is part of quality customer service which will determine whether many customers feel that the saloon gives them a good experience. With all of the above having been said, marketing is a complicated process which involves budgeting, people management, having a focus toward satisfying both the business goals and the consumer goals, and also ensuring that a quality product or service is delivered to the best of the business' ability. Marketing considers how best to get the product to the right customer markets and what type of message should be associated with product in order to build awareness and interest; and perhaps even long-term product loyalty if successful. Marketing and the Organisation Marketing within the saloon consists of first understanding what customers in the local region would actually be looking for when deciding on entertainment locations. Murphy's Saloon will provide regular live musical group entertainment, a small-scale restaurant environment with a limited menu, alcoholic beverages, and certain tournaments such as billiards. However, in relation to organisation, the saloon must consider certain budget issues and determine how much money the owner really maintains (capital) prior to laying out a marketing strategy. Costs, from the organisational perspective, are significant considerations as they will decide how much of the business' profit should be applied to promotion and advertisement and how much the saloon owner can actually afford. This is why having a solid marketing strategy is so vital because it recognises projected costs of marketing as well as the actual costs of historical marketing in order to give a better picture of financial capabili ties and how to use different mediums in order to get messages across to potential customers about the saloon and its activities. Two marketing professionals flatly offer that product is "the single

Theories of Public Policy and Administration Coursework

Theories of Public Policy and Administration - Coursework Example The founding and supporting theorists go further to claim that emancipator transformation in societies is important bearing the fact that contemporary social existence fails to address the basic issues needed by the civilized citizens. In a move to simplify this theory, the founding theorists of the Critical Social theory hold that life in the modern world is equally irrational as in the postmodern societies. Even with the expansive and increasing democracies in the modern societies, irrationality continues to persist as individuals and nations annihilate each other. Social condemnations, unhappiness, servitude, corruption that makes some communities continue in poverty as other prospers define just but a few characteristics of the modern world that are under criticism by the founding theorists. As observed By Leonardo (2004), the Critical social theory makes social analysis by focusing on the historical events and their longitudinal changes earmarked and noted by the end of work or transformation. Another theory of Public policy and administration is the Complexity theory developed and investigated by George Cowan of the Santa Fe Institute in I984 and Stephen Wolfram of the Center for Complexity in Illinois in 1986 (Klijn, 2007). According to the proposers of the theory, the whole or entire system is easily managed and very efficient compared to the sum of the parts or work done by individual parts of the system. As the depiction of the theory, complex systems include numerous interacting parts with each behaving in the local setting in accordance with the laws, forces, and rules that override the system. In simple terms, the complex theory holds that systems are self-organizing and produce results that when traced cannot lead to the contribution of each part in ensuring the resultant outcome.

Education Essay Example for Free

Education Essay When we think of someone who is well-educated, we typically think of doctors, lawyers and people in those categories. This does not always means a person has to have a fancy degree or title behind their name to be well-educated. Being well-educated can come in many different ways. So what does it mean to be well-educated? In this essay, I will give some examples as to what I feel well-educated means to me, other than having a degree. As I read thru the article by Alfie Kohn about principle leadership on what does it mean to be well-educated; I became very intrigued. Over my 21 years with the US Army, I have had several officers over me who have their degree but still not educated on life in the military. Yes, they went to college and got educated in the books, but when it comes to military life or combat, it’s still a lot to be educated on. There were times when an officer came to me for advice or what to do because he knew I had many years of experience on the job which therefore made me more educated than he. It’s no different from when I first enlisted in the military; there were people over me I had to go to because I wasn’t educated in the job. In Alfie Kohn’s article, he stated â€Å"my wife has a doctoral degree from Harvard but if you ask her what 8 times 7 is, she would freeze up. † The same concept applies with some officers I worked under in my military career. You could go to them about a lot things, and they could give you answer without thinking but it could be something as simple as putting up a frame tent and they wouldn’t have a clue. But if you take a person that has set up a frame tent several times without any hesitation and not ask the question, â€Å"how? † I consider this person well-educated because he has done this task many times. I do believe a person becomes well-educated with time and practice. Just because you go to college and graduated doesn’t necessarily mean you well-educated on the job. For me, being well-educated can mean different things for different people. For instance, take my dad. My dad is 65 years old and retired from his job for as long as I can remember a mechanic. After his retirement, my dad sits in his chair and watches cartoons, old television shows and westerns and tells me stories of his past. My dad never even finished high school but I do consider him to be a well-educated man because of things he has taught me and the way he raised me. My father never had much growing up, so he had to work in the fields and didn’t have much opportunity for education. He had to start work at a very young age as a mechanic once he turn 16; a job he done till he retired at age of 62. By those many years in one profession; even though he doesn’t have a high school diploma nor college degree, I still consider him a well-educated man from his years of experience. You may be able to walk up to my dad and ask him an algebra problem but if you ask him anything dealing with mechanical on a car, there would be no problem. He didn’t have and school education, but he knew how to count and manage his earnings. He also married my mom when he was 18 and done a really good job of raising three kids. I remember growing up and watching my father work on people car out in the yard and I use to wonder what he was doing? I didn’t have a clue of what he was doing but I know the person he whose car he was working on was very satisfied after he was done. He taught me how to be a man and what mistakes not to make from his mistakes. I know he wasn’t good with math but he could really save money and make his money work for us. One thing I never forgot he said, â€Å"always put some money away from every check for that rainy day. † Once I got my first job, I have always done just that; even still to this day. He also taught me the responsibility to always take care of your family first before anything else. It didn’t quite understand then what he was referring to then, but as I got older, I knew he was just educating me on how to be a man that takes care of his family and home. For that I consider my father to be well-educated. I believe if a person just takes the time and be patient at whatever there pursuing, he or she will become well-educated. For some, going to college and receiving a degree and be very difficult, whether is financial or just didn’t score high enough to get into college. I do believe that if we got to college and graduated with a degree, we can get better jobs and be well-educated in the books but maybe not hands on in the field of their choosing. I know once I graduated from high school, going to college was the last thing on my mind and joining the military was always my desire. I’ve always felt like school just wasn’t for me because I had hard time maintaining grades and learning the books. I have always been more of hands on person more than school. I do consider myself well-educated because I spent 21 years in the military and have accomplished all tasks set before me with high standards. In conclusion, I believe that a person doesn’t necessarily have to go to college and get a degree to be considered well-educated. We as people can determine who we feel is well-educated by knowledge and experience as well as schooling; whether it be at junior college, university or technical college. So what does it mean to be well-educated is a question that can be argued for years to come.

A Conservative Argument against Stem Cell Research Essay -- Stem Cell

A Conservative Argument against Stem Cell Research For the past few years stem cell research has been a widely debated topic; however, former President Clinton?s stance?allowing federal money to be spent on tightly controlled stem cell research?lead to intense debates over federal funding for stem cell research. There are four ways of obtaining stem cells, which are taken from embryos that are approximately one week old. They are using unwanted embryos from fertility clinics, embryos from aborted fetuses, cloned embryos, and embryos created for research purposes. Stem cells can also be taken out of adult bone marrow, but scientists do not think that adult stem cells hold as much medical potential. Conservatives are against federal funding for stem cell research because they feel that by doing such the government would be contributing to ?murder.? This idea is rooted in the religious beliefs, which include the belief that life begins at conception, held by conservatives. However, liberals support federal funding for the resear ch of embryos because they question whether embryos are full human beings and believe the research could expedite potential medical breakthroughs. The editorial, ?Stem Cells and the Logic of the Nazis,? appeared in the September 3, 2000 issue of the Los Angeles Times. Even though the Los Angeles Times, a widely distributed newspaper, has a slightly liberal slant, this editorial displays a strongly conservative view on stem cell research. Thus, the author of the editorial has to be very cautious in the tone that he uses in order not to offend liberal readers. George Weigel, the author of this editorial, picks apart what he sees as the fallacious argument of Michael Kinsley, a well-known libe... ...vative which is supported by the fact that Weigel is a senior fellow at the Ethics and Public Policy Center. Since, he is writing to an audience with a vast range of political viewpoints and he must be very careful not to be too aggressive in the tone he uses. Weigel begins this article with very basic logic and then progresses to logic by analogy with incorporated pathos. This is a very effective method for him with conservative readers because he is successfully able to transfer emotions about other subjects into emotions about stem cell research. He also uses logic by cause and effect, which in this case is designed to create fear in the reader: fear that history will repeat itself. Source Cited Weigel, George. ?Stem Cells and the Logic of the Nazis.? Editorial. Los Angeles Times. (September 3, 2000): 5. Online. Lexis-Nexis Academic Universe. A Conservative Argument against Stem Cell Research Essay -- Stem Cell A Conservative Argument against Stem Cell Research For the past few years stem cell research has been a widely debated topic; however, former President Clinton?s stance?allowing federal money to be spent on tightly controlled stem cell research?lead to intense debates over federal funding for stem cell research. There are four ways of obtaining stem cells, which are taken from embryos that are approximately one week old. They are using unwanted embryos from fertility clinics, embryos from aborted fetuses, cloned embryos, and embryos created for research purposes. Stem cells can also be taken out of adult bone marrow, but scientists do not think that adult stem cells hold as much medical potential. Conservatives are against federal funding for stem cell research because they feel that by doing such the government would be contributing to ?murder.? This idea is rooted in the religious beliefs, which include the belief that life begins at conception, held by conservatives. However, liberals support federal funding for the resear ch of embryos because they question whether embryos are full human beings and believe the research could expedite potential medical breakthroughs. The editorial, ?Stem Cells and the Logic of the Nazis,? appeared in the September 3, 2000 issue of the Los Angeles Times. Even though the Los Angeles Times, a widely distributed newspaper, has a slightly liberal slant, this editorial displays a strongly conservative view on stem cell research. Thus, the author of the editorial has to be very cautious in the tone that he uses in order not to offend liberal readers. George Weigel, the author of this editorial, picks apart what he sees as the fallacious argument of Michael Kinsley, a well-known libe... ...vative which is supported by the fact that Weigel is a senior fellow at the Ethics and Public Policy Center. Since, he is writing to an audience with a vast range of political viewpoints and he must be very careful not to be too aggressive in the tone he uses. Weigel begins this article with very basic logic and then progresses to logic by analogy with incorporated pathos. This is a very effective method for him with conservative readers because he is successfully able to transfer emotions about other subjects into emotions about stem cell research. He also uses logic by cause and effect, which in this case is designed to create fear in the reader: fear that history will repeat itself. Source Cited Weigel, George. ?Stem Cells and the Logic of the Nazis.? Editorial. Los Angeles Times. (September 3, 2000): 5. Online. Lexis-Nexis Academic Universe.

Ralph and Jack in “The Lord of the Flies” Essay

Question 1 There are a number of differences and a few similarities between Jack and Ralph. First of all the main similarity is the fact that both boys are roughly the same age. Then furthermore, there is the fact that both pf them are boys. In addition their share the quality of leadership, or in other words both of them have the abilities to be a leader. Then on the other hand there are the numerous differences they in clued; different style of leadership, different believes, maturity, and the symbol that they represent. Jack and Ralph have a very different style of leading. Ralph has a democratic leadership and Jack is more of a dictator figure. Then furthermore, there is the difference of believes, Jack believes that the main objective on the island is to hunt and Ralph believes that it is to be saved. Then there is the maturity, Ralph is more mature that Jack. And the last difference in the symbols that these characters represent, Jack represents the bad side of human nature and Ralph represents the good side or democracy. Question 2 Piggy represents intelligence and thinking. This idea is proven through out the whole book, until his death. Fist of all there is the fact that because of Piggy the boys were able to create the fire. The secondary, idea is the fact that Piggy acts very mature through out the book. He is even more mature than Ralph. Piggy comes up with ideas that not a single other boy had though of. For example there is the fact that Piggy though of the sundial. Furthermore there is the idea that Piggy constantly reminds Ralph of their objective to the island, and which is to be saved.

Reflecting reality in film documentaries Essay

The paradox of reality stems from the fact that it is a combination of abstract and concrete concepts. Abstract since different kinds of reality can be subjectively formed and understood. It cannot be quantified from a single perspective alone. In the meantime, reality is concrete since it is something that each and every individual must readily confront. Reality is part of mankind’s constant struggle. The puzzling complexity that embodies the notion of reality is even more felt on how it is depicted, presented or articulated in other forms. Literature exploits the power of words to explain reality, singers capitalize on music. But the task becomes even harder as for the case of film makers who are expected to utilize both visual and musical elements to represent reality. In film-making, it cannot be denied that the use of different technologies somehow affect how reality is shown. For every filmmaker, there is the challenge to make their works of art convincing—convincing, in the sense that a film seems to devoid of any technological mediation and corporeal interest—and at the same time retaining the subject matter in its pure and organic form. With this pursuit, the emergence of film documentaries came into life. Kibborn once noted that film documentaries aim to offer a â€Å"window of the world (p. 53). † This would not come as a surprise since films, whether they are created for commercial purposes are indeed reflections of a much wider world view. Some filmmakers have fared well, while some, unfortunately, failed. On the other hand, there are others, who have seen film documentaries as a tool to immortalize not only their works but also their names. The film industry owes it all to the Lumiere Brothers. This generation would not experience the beauty and artistry of films if not for these two. Since early film tools and equipments are not that sophisticated during that time, silent films tend to dominate the (big screen). However, what is even more amazing in this context is the manner in which the Lumiere Brothers have managed to present reality with pure visual images alone. Films do communicate and try to reach to their respective audiences. But then again, the absence of sounds seems to make the presentation a bit complicated and difficult. However, if one would stick to the principle in which reality is comprised of events that are experienced in everyday lives, situations that are commonly confronted by ordinary people, it can be fairly said that the Lumiere Brothers stand out. If one has to take a closer look at Arrival of a Train (Nichols 83), such event is commonly encountered. The camera focuses on the train and the people that arrive in the station. A close shot is chosen as if trying to tell every intricate sequence and details of the said event. Unaware and unscripted, the actors are seen in their most natural ways and manners. Such technique is also used in Nanook of the North by Robert Flaherty. However, Flaherty incorporated some texts. Perhaps it can be argued that the Flaherty wants to make the a more vivid and descriptive storytelling approach. There is the intention to relate to the audience what is actually happening rather than to interpret the stories on their own. There is a scene in the film wherein the boat is being covered with a piece of cloth before going down the river. In this case, a close shot was again used, in order to show how intricate the processes are. Yet, during the part wherein the actual trek is going on, a long shot was utilized, thus readily evoking a feeling that the group is on their journey. The characters looked small during that shot and the notion of space and distance were further highlighted. From documenting everyday routines to inserting texts in the film, documentaries are also flavored with the directors’ political perspective as for the case of Dziga Vertov. Hicks even described Vertov as the so-called â€Å"genie† of propaganda films primarily because of its strong Marxist beliefs and visions (8). Taylor described that Vertov depicted reality through the montage technique (74). In this manner, Vertov, since he is also into propaganda reflects life beyond what is â€Å"ordinarily seen,† but rather it is on â€Å"how it should be seen (Taylor 74). † In the film, Three Songs of Lenin, different scenes are patched together. There is the part wherein a group of marching men were shown and followed by a scene that focuses on three statues. Another group of marching people is presented but this time, women, with holding high powered guns are also shown, then it goes back to the three statues. Vertov, as a propagandist who wanted to tell the people what life should be seem to purport that equality between men and women must be readily observed. At the same time, the three statues that are constantly shown is reflective of an ideology or school of thought that must be readily followed and practiced. In the meantime, John Grierson is a film critic who is one of those who laid down the foundations of realism theories in films (Aitken 162). Elis and Mclane noted that Grierson readily influenced many film makers (73). He is also responsible for proliferating such film genre in â€Å"English-speaking nations (Ellis & Mclane 73). Grierson firmly believes that in order to depict reality properly, reality should be free from all forms of manipulation—that it should be captured in its raw form rather than mastered in artificial environments (Aitken 167). Works Cited Aitken, Ian. European Film Theory and Cinema: A Critical Introduction. Scotland: Edinburgh Press, 2001 Ellis, Jack and Betsy McLane. A New History of Film Documentary. London: Continuum International Publishing, 2005 Hicks, Jeremy. Dziga Vertov: Defining Documentary Film. London: I. B Tauris Publishers, 2007 Kibborn, Richard. Staging the Real: Factual TV Programming in the Age of Big Brother. Oxford, UK: Manchester University Press, 2003 Nichols, Bill. Introduction to Documentary. Bloomington:Indiana University Press, 2001 Taylor, Richard. Film Propaganda: Soviet Russia and Nazi Germany. London: I. B Tauris Publishers, 1998

Nike Marketing Strategy Essays

Nike Marketing Strategy Essays Nike Marketing Strategy Essay Nike Marketing Strategy Essay Defining Marketing for the 21st Century Nikes Marketing Strategy Company Summary Founded in 1962, Nike, formerly known as Blue Ribbon Sports, is a major publicly traded sportswear, footwear, and fitness equipment manufacturer based in the US. The companys main focus was to provide high quality running shoes designed by athletes for athletes. By moving the manufacturing abroad, Phillip Knight (Founder), believed that the shoes could be sold at competitive prices (Kotler Keller, 2012, p. 29). In order to market the brand to the public and create a cult like following, Nike igned up a few athletes to endorse the brand and promote it to the masses; this strategy proved to be a success and eventually became the forefront of Nikes marketing strategy. In addition, Nike invested $20 million dollars into the Just Do It campaign, which challenged a generation of athletic enthusiasts to chase their goals. Other marketing strategies such as sponsorship of international sports teams were used to enter markets abroad and strengthen the companys presence at the global level. According to DB site Hoovers, Nike is the worlds #1 shoe and apparel company. Pros of Marketing Strategy Nike has focused on selling a brand that represents success and excellence. In order to convey that to the public the company has combined a marketing strategy that is difficult to beat. Signing up athletes like runner Steve Prefontaine, NBA player Michael Jordan, golf Player Tiger Woods, and Tennis player Maria Sharapova, has helped Nike build a strong reputation of excellence and gain the loyalty of the public. Michael Jordans line of shoes yielded a revenue of $100 million the first year of its debut; presently the line of sneakers remains a success and a must have. Other athletes such as Kobe Bryant, Alex Rodriguez, and Lance Armstrong are as important to the brand. These athletes who have transcended their sports, embody success and are considered heroes worldwide. The fact that Nike has been able to sign them up, has gained the company the millions of customers that look up to these athletes. Nike has also used the swoosh logo, which is strategically placed in all Nike products and athletic gear of athletes, thus promoting the brand to the masses at the games or at home watching television. The Just Do It campaign combined with the logo of he company both represent the risk-taking, hard work, and dedication that the company seeks to convey to the public. Whether is the logo on the sneakers, the words Just Do it on a shirt, or the word Nike on a headband, the company has it all covered. All of the products have been color coordinated to provide customers with variation, great design, and excellent performance. It is no wonder the brand is number one in its industry. Nike also has made strategic partnerships with successful companies. Nike teamed up with champion Lance Armstrong not only to sell Nike products but also to help Armstrongs LIVESTRONG campaign. Nike sold over 70 million yellow bracelets, netting $80 million for the Lance Armstrong Foundation. stores running information such as calories burned, mileage, and pace. These partnerships have boosted companys revenues and built the brand into the leading company it has become. Cons of Marketing Strategy While signing up athletes to endorse the brand and promote it to the masses has been one of the key factors of Nikes success, it has also been a cause of detriment in recent years. When an athlete is performing great, everyone falls in love not only with he athlete but with the brand they represent; this is because everyone wants to be a winner, and if the brand represents winning, everyone wants to wear the brand. However, when an athlete becomes infamous for unethical issues, the brand he/she represents takes a hit as well. Take for example the Tiger Woods cheating scandal, which became worldwide news in a matter of minutes. The once beloved golf player became the face of shame, and everyone knew about it. Some companies, which he had deals with, even dropped their contracts, afraid to take a hit for the bad publicity he was attracting. In essence, Nike takes a risk when signing up athletes, which although can be great for long periods of time, can and will eventually fall victim to bad press as they are humans and are prone to mistakes. Working with Lance Armstrong and his foundation yielded not only high revenues, but also gave way to a Nike collection of gear that represented the colors of the foundation; black and yellow. The partnership was successful and gained the company good publicity, as the foundation is known for its charity work with cancer patients. However, when Armstrong admitted using illicit drugs for the Tour de France, the company was forced to distance itself from the athlete and his foundation, as they were both under the microscope of the press. This break caused implications for the company, as many might have not been happy that the company withdrew its support to the Armstrong foundation, while others maybe felt that it was the right move. There is no quantifiable way of knowing what impact the break had on Nikes image in the eyes of the public. Adidas As a Competitor Adidas based in Europe should use the Nike strategy to stay competitive. First, the company should seek to re-invent the image of the company in the publics eyes. By staying versatile and coming up with new designs and colors, Adidas will attract consumers of all ages. Adidas only enjoys 6% of the running shoe market share, while Nike enjoys 54% market share. What this implicates is that Adidas needs to concentrate its efforts and design shoes that are aesthetically pleasing, allow for superior performance, and can be coordinated with other products made by the company. By signing up athletes in the NBA such as Dwight Howard, for example, Adidas has been able to conquer some of the US market. What Adidas should also do is focus on the young athletes ages 13-19. This group of athletes can be easily influenced, are more likely to buy multiple products, and can become long-term loyal customers of the brand if the right design attracts them. In addition, Adidas can form a partnership with Samsung, known as Apples strongest competitor, to manufacture a product that can compete with Nike+. In doing so, Adidas will gain access to Samsungs loyal customer base and stay afloat. Sponsoring charity foundations can also gain the company good publicity if marketed on television. Designing specific products for a specific foundation, like Nike did with the Armstrong foundation, can

Why You Should Give Free Content To Your Readers

Why You Should Give Free Content To Your Readers Give it away give it away give it away give it away now. Give It Away, Red Hot Chili Peppers Thats four suggestions, in a row, to give something away. Surely the Chili Peppers are onto something you can apply to your blog. If you do a search on with the word free, you get a fair number of results. What are our blog giveaways and other free stuff  here at ? WordPress plugins Headline creation tools Email newsletters and courses calendar training An endless number of infographics, e-books, and worksheets Craziness. But not really. Why You Should Give Free Content To Your Readers #blogging via @JulieNeidlingerThe Power Of  Blog Giveaways Free content builds goodwill, and people love to share free stuff with their friends and followers on social media. Free content is portable. E-books and other downloads are portable. Youre not demanding that people stay on your site to read and access them. Regularly creating free content keeps you familiar with the act of being a creator. Jay Baer wrote about giving content away, and one reason he believes it is necessary is startling: Your audience expects it  now. By not having blog giveaways  on your site, you stand out in a negative light. Freebies have become so prevalent that even if it could be proven to be a negative tactic (which it really isnt), youd still have repercussions if you didnt offer something. #Blog giveaways are  so prevalent, its negative  if you dont give something away for free.4 Ways Blog Giveaways Will Help You Grow Your Audience Start by figuring out what your reluctant readers might need to convince themselves to open their wallet and buy. Chris Garrett, over at Copyblogger, discussed what blog giveaways  will do for you: 1. Build your network. Free content, such as an e-book that knocks peoples socks off, is how you build your network. This happens in two ways. First, your blog giveaway is so amazing it starts getting shared. Second, you mention others in your e-book and pretty soon they are sharing it. 2. Prove youre an expert. You can say youre an expert until youre blue in the face, but sooner or later readers are going to expect you to back it up. Your blog posts do most of that work for you, but if you can offer free resources that supplement and expand on those posts (e-books, worksheets, etc.), then youre giving readers the proof they need before trusting you enough to buy what youre selling. 3. Compare yourself to your competition. Ever noticed how blog copy within an industry starts to sound the same? Its easy enough to be inspired (i.e. copy) others in an industry, but if you create unique resources, you set yourself apart from the competition. 4 ways #blog giveaways help grow an  audience: networking, expertise, comparison, doorway.4. Create doorway content. Giving away something of value is how you get your readers hooked. Just as pro guest bloggers advocate doing your best writing for your guest posts instead of saving it for your blog, you need to do the same for your blog giveaways. It has to be addictive. However, if your best content is free, be sure that any content you sell isbetter. In other words, free content cant be junk, but if youre going to create content and put a price on it, it has to be even better. These reasons are particularly important for new bloggers, or bloggers who are still working at getting a serious readership. You have to show that you have the chops. Once you build a name for yourself, you dont have to give as much away. People already know what you offer is going to be good. 4 Types Of Blog Giveaways That Really Work What might you give away?  Knowing what to give away isnt a trick, but the answer is going to vary for each blogger. 1. Something fun that arrives regularly. Theres a reason subscription services have become popular- people are signing up for boxes to be delivered each month with things like makeup, food, or toys for their dog. We like a little surprise to look forward to. You can do the same with your freebies. Designers, consider giving away a monthly printable design pack. I regularly look forward to several designers who send out links to fun print-cut-assemble projects each month. 2. Something that promotes continued education. Marketers, provide training resources that are actually unique and not a rehash of everything out there already. Writers, give your readers writing help- from writing prompts to handy guides for fleshing out a plot. Give away something fun, educational, reputation-building, and ongoing. #blogging3. Something that gives you a reputation. While on a quest to find or create the perfect weekly planner, I stumbled upon the chronodex. Developed by Patrick Ng, the chronodex was his answer to planning. Its become hugely popular among planner fanatics, and a search on the chronodex will reveal people sharing their versions and how they use it. All of this from something Ng gave away for free. That chronodex created a positive reputation for Ng for those obsessed with planning and organization. If he were to begin selling additional expansions to his chronodex, Ive no doubt people would pony up the money. (Ng does not charge. He gives everything away.) 4. Something you can continue to build on. That chronodex? That is a free item that people look forward to every year because it naturally needs to be re-issued annually. If you can create blog giveaways  that you can build on, you create a loyal audience. You can also create items that can be purchased that add onto the original giveaway. Ng continues to provide updates, and he also highlights how other readers have been putting his chronodex system to work in their lives. He is turning something he gave away for free into a movement. How Much Is Too Much? Some are going to argue this point, butits possible that you can give away too much. The reason there is disagreement on giving things away is because some bloggers are approaching it purely from the viewpoint of marketing, while other bloggers are actually trying to make their living off of content. For example, a blogger who is building a reputation for being a marketing expert might think giving everything away is a great idea. They are focused on establishing a reputation, and the more valuable content they have out there, the better. A blogger who is building a business creating knitting patterns and instructions cant exactly do that. They need to sell the patterns. So how many blog giveaways  is too many? When might you pull back on giving away content? 1. You are trying to make a passive income. If, for example, you are hoping to make a passive income in which you will sell documents, content, downloads, etc., you need to be careful that what you give away doesnt have a negative impact on your sales. In this scenario, you ought to be giving away good content that shows you have the skills and potential for even better content, but you should not be giving away your best content. Thats for sales. 2. Youre using exclusivity as a driver for sales. Lets not forget about the power of exclusivity.  Exclusivity makes people want something, and it works in two ways: Not everyone gets in.  We like to know that we are part of a small group that made it in. We like knowing there are people who are not receiving this special knowledge because it makes our chances of success better. Think of a football game. When you are sitting in a crowd, standing up gives you a better, exclusive view. If everyone stands up, though, your view is no longer special. We like being part of what is special and exclusive both for how it makes us feel (important) and because we get a better view (imminent success). This requires a product that is so good, so clever, so desirable, such a status symbol, that people are frantic to get in on it. Everyone gets in, but only through specific channels.  While no one is turned away, they have to meet certain standards or requirements in order to participate. This helps weed out those who arent as dedicated, willing to pay, willing to work, and so on. It makes the group who has succeeded at getting in know that everyone else is as serious as they are. This requires a product that is excellent, people have to be able to find it easily enough, and you have to have a method for keeping control of how it spreads (think DRM). We like #blog giveaways to feel  something  special,  exclusive, and important.If your sales model is exclusive training for members, you simply cant give everything away, even for an email address. 3. You built a strong reputation and want to bank on that. There is room for a shift in how much you give away over time if your goal was to build a reputation before reigning in your freebies. After a while, it might be time to ask a bit more for your free content. After a while, you might take that popular freebie and put a price tag on it. For example, Copybloggers famous blog post on how to write magnetic headlines now redirects not to the easy-access blog post, but to a section of their site in which they encourage you to sign up for their other exclusive content. That content is still free, but by using the same URL and pointing it to a landing page which funneled readers directly into a sales funnel, they made that popular content work a little harder for them.  It isnt as easily accessible. They now want an email address, and they expose you to the sales pitch of a landing page. Give away enough to prove your other content is worth the purchase. Give away enough to give your customer a chance for small success using your program or content so they trust you enough to make a purchase. Dont give away the cow. Give away about 98% of the cow. That remaining 2% is what will get someone to buy. When it comes to content, people will pay for certain things: Exclusivity. People will pay for the opportunity to be part of something others arent. Sounds cruel, but its true. Detailed guidance. People will pay for detailed how-to instruction that helps them get their job done. Nothing vague, please. Be specific, and give people the know-how to achieve a concrete result. Custom content. People will pay for content created specifically for them. Instead of a generic report on how to get more traffic, theyll pay for a custom report that takes their specific situation into account. Great experiences. People will pay for the opportunity to experience something worthwhile.

HOW DID THE FINANCIAL CRISIS IMPACT THE IMAGE OF SWISS BANKING Research Paper

HOW DID THE FINANCIAL CRISIS IMPACT THE IMAGE OF SWISS BANKING - Research Paper Example Currently, the financial uncertainty in the zone of the euro is an intensive importance to the Swiss banking sector. While the banking system cannot influence improvements in the area of euro, they can react in a resolute and systematically to reduce the negative reputation of the nation, (International Labor Office, 2011). Swiss banking systems are distinguished by their privacy, stability and preservation of their assets and key information. The Swiss banking sector has earned a global reputation for offering advanced and prudent private banking services. In fact, all the banks must be approved by SFG (Swiss Federal government) via its banking revenue to conduct business. Approximately 5.9% of the workforce and more that 195 thousand workers are hired by the financial sector of Switzerland. Similarly, key Swiss banks hire thousands of staff globally. The Swiss financial department amounts a key subsidiary impact on other financial opportunities of the nation. Unfortunately, with the current financial upturn underway, the secrecy of the bank is crumbling. In fact, the private banking of Switzerland may never function as it used to function. This is because there is intensive pressure from the United States of America and the EU demanding worldwide automatic exchange of information. Yet the United States and England who control tax havens including Delaware and Cayman, should also take part in information exchange. Currently, lobbyists and Swiss bankers are unsure about the stability of their banks and economy in the near future. There is an anticipated fear of loss of jobs, shrinking salaries and wages and the various francs billions that are feared to flow out the banking system in the future years, to areas such as Delaware state of US and Singapore. This is expected to have inflicted negative impacts on the banking system. For instance, The Swiss

North American Music Essay Example | Topics and Well Written Essays - 250 words

North American Music - Essay Example North Americans believed that objects of extraordinary value possessed a spirit element, and more so sacred were regalia and obsidian blades. Getting wealth and maintaining the status that came with it were central to North Americans thoughts and consciousness. The rich men did not labor but spent most of the time in their homes making ceremonial costumes and arrows which they sold at a high cost. Feasts, ceremonies, and dances could not be held without the inclusion the ceremonial regalia that are owned by the rich. It was a hard and tedious job assembling the many scalps and skins that some pieces needed, but the effect was striking. In public ceremonies they were dazzling; they were prized for their uniqueness and beauty and the wealth they symbolized (Randel, D. M. 2003 pg. 41). Equally rare and costly were the big, oblong blades. The larger blades were more expensive. The more perfect and regular the shape of the blade the more its value; artisans deliberately and carefully chip ped them in an oblong form. From the high costs associated with the costumes, arrows, and blades that are the symbols of the ceremonial and social songs, I think that this basically means that these songs are basically preserved for the rich who mainly posses them or can easily afford them in their functions.

Both obsessive-compulsive disorder and post traumatic stress disorder Essay

Both obsessive-compulsive disorder and post traumatic stress disorder are linked under the umbrella of anxiety disorders. What a - Essay Example OCD is characterized by repetitive obsessions with a particular kind of phenomenon. One of the aspects of this disorder is through the use of rituals. For example, someone who is OCD about bacteria might was their hands an obsessive amount of times in order to make sure they have gotten rid of the bacteria. It is the fourth most commonly diagnosed psychological disorder. There is strong evidence to support that this condition not only has environmental and behavioral triggers, but also that there is a biological component involved in the neurochemistry of behavior. The most common forms of treatment for this disorder is through the use of behavioral therapy in which a therapist tries to make the ritualistic behavior, obsessions and compulsions extinct through classical and operant conditioning. Also, in some cases psychopharmacology is used in order to help supplement the counseling therapy. PTSD is a condition which often is the result of some sort of traumatic incident in a personà ¢â‚¬â„¢s life. This can range anywhere from military combat to sexual abuse.

Richer Sounds Case Essay Example for Free

Richer Sounds Case Essay The measures above effectively increased the valence, which highly motivate employees so they can give the best. Equity theory: the fact that the pay level in Richer Sounds is at the highest in the hi-fi industry + benefits given to employees is actually rarely seen in other organizations. Richer Sounds employees enjoy a higher ratio of input to output that of staff in other hi-fi retailers, which is actually positive inequity. When people realized the over-reward they received, they tend to reduce the inequity by working harder, according to Buchanan and Huczynski. Good work recognition, gratitude: very present in the case. The trust put by the management to its employees is actually a kind of recognition in itself for the honesty and credibility. The fact that the staff is working for a reputable company + great pay = pride from employees, which is also a strong motivator. Richer sounds = formal group: people are formally allocated to form into psychological groups to work together for their common goals as a basic function unit of the organization. Cohesiveness of group: in the case, we see the efforts put on the cohesiveness establishment of groups and the whole organization. To achieve good results, Richer Sounds tried many methods: 1) Membership: small teams better than big temps (big = reduction of communication, higher absenteeism rate). Richer sounds only hire candidates with similar interest, knowledge and enthusiasm in the hi-fi industry 2) Work environment: the nature of tasks given by Richer Sounds is similar in different stores and the fact that some of the surveyed staff claim that they laugh a lot implies that the communication among group members is good. That improves the cohesiveness of the work groups within Richer Sounds. 3) Organizational elements: The sense of trust increase cohesiveness of groups. The success that has been achieved so far by Richer Sounds contributes to the cohesiveness. Leadership: The company leader, Julian Richer, tends to establish a sense of trust between the employees and him via the trust culture and policies in the company. Richer also shows his respect to his employees, calling for a mutual respect as well. That way, the staff will be more inclined to work harder in a very enthusiastic way. The combination of transactional and transformational leadership approaches worked well and led to good performance of the whole organization, which is why Richer sounds has the highest record in sales per square foot amongst retailers. In Richer Sounds, many organizational behaviors are consolidated as rules, procedures policies and contracts. This tends to shape the good behavior of employees. Success of Richer Sounds: motivation strategies, group and team building strategies and the proper leadership adopted by the organization play a significant role. In the motivation area, appropriate measures like professional training programs could be adopted to improve the instrumentality and the expectancy to motivate employees. Performance management with clear set goals may also be helpful. Regarding the groups and teams, outdoors activities could be introduced. To what extend do you think that this leadership/management approach is replicable to other organizations? Google Apple Facebook?

Atoms Essay -- essays research papers

The beginning student of chemistry must have a knowledge of the theory which forms the basis for our understanding of chemistry and he must acquire this knowledge before he has the mathematical background required for a rigorous course of study in quantum mechanics. The present approach is designed to meet this need by stressing the physical or observable aspects of the theory through an extensive use of the electronic charge density. The manner in which the negative charge of an atom or a molecule is arranged in three-dimensional space is determined by the electronic charge density distribution. Thus, it determines directly the sizes and shapes of molecules, their electrical moments and, indeed, all of their chemical and physical properties. Since the charge density describes the distribution of negative charge in real space, it is a physically measurable quantity. Consequently, when used as a basis for the discussion of chemistry, the charge density allows for a direct physical picture and interpretation. In particular, the forces exerted on a nucleus in a molecule by the other nuclei and by the electronic charge density may be rigorously calculated and interpreted in terms of classical electrostatics. Thus, given the molecular charge distribution, the stability of a chemical bond may be discussed in terms of the electrostatic requirement of achieving a zero force on the nuclei in the molecule. A chemical bond is the result of the accumulation of negative charge dens...

My Mother, My Love Essay

Edwin Hubbell Chapin says, â€Å"No language can express the power, and beauty, and heroism, and majesty of a mother’s love. It shrinks not where man cowers, and grows stronger where man faints, and over wastes of worldly fortunes sends the radiance of its quenchless fidelity like a star†. From the moment we are born till we are cradled in the chariot of death, we come across many relations. Some are just for time being, some are to betray you, some are to leave you alone when you need their presence the most, some are with you just because of your attributes and some are compelled to stick with you due to blood relation compulsion and restrictions. But, there is one being who surpasses the love, care and affection of anyone related to you and she is ‘The Mother’. The love of a mother has no match nor can one replace her love. If a boy or a girl lover challenges a mother’s love will be defeated because they cannot love more than a mother can. A mother’s ageless love and care cannot be exemplified. When you were in her womb; she took every step so gently and carefully not to bother you from your sleep. This abysmal depth of a mother’s love is immeasurable. There are many precious things that Allah has bestowed on us however a Mother is one of the unique gifts of Allah. She is the embodiment of sacrifice and love. Life without mother is so dull and colorless. The beauty of life is in the lap and under the shade of mother’s love and care. Those who are bestowed with this gift don’t quit feel it but those who are deprived of this gift feel it from the core of their hearts. A mother turns a house into a home and home is the initial school of a child. Mother is our best teacher and trainer. She never gives up training us to speak â€Å"Am’ma (Mamma)†. She walks by knees to help us in our first steps. She teaches us the behaviors lessons. She never gives up on us. Mothers teach us how to love, cherish, and respect who we are, and what it takes for us to become the adults we will one day be. When a female becomes a mother, her heart gets filled with immense amount of love for her child. She carries her child for 9 months in her womb, bears all the pain and trouble in that process and when her child comes into her arms, she forgets all the pain and loves her child unconditionally. Before Islam, mother was not given any rights and respect but was only treated as a female who could be loved but not at the expense of self. But Islam gave the mother all the respect, love and status in the society she ever deserved. Holy Prophet P. B. U. H says, † Jannat lies under the feet of the mothers. † By this hadith we come to know the greatness and status of a mother in Islam. A mother holds a great respect in Islam. But in our today’s society few mothers are dealt with those of the housemaids. Order her, make her do work and in return give her nothing not even respect which is of no cost. As she bears too much pain and faces several troubles to fulfill our needs but when she grows old and weak and needs a shoulder, we just throw her away like a useless polythene bag. We tell her that she is now old and has now gone crazy. Not we think of our past? Not we take notice of the sleepless nights she had spent for us? Not we remember her support in every moment while we were young? Not we remember, while we were afraid of our own shadows and she was our only lifeguard? Not we even remember the way she wiped our tears when we used to cry over our broken toys? Respecting our mother must be our top priority as we were her top priority while we were young. Quran Says 17:23 â€Å"Say not a word of disrespect (to your mothers). † Allah Almighty strictly orders us not to say harsh and disrespectful words to your mother, for she is your best lover among your relations. After Allah and His prophets a mother is the most respectful person. She loves her child even more than a father does. She had cared and will always care for us as ever more than anyone related to us. We must never let her down. When we are born we are so helpless and dependent, and she is our only help in that stage. She shrills her voice and talks in a funny loving manner just to bring a smile on our face. While we are asleep in our comfortable warm cradle she sits aside, looks at us and curses herself a thousand times for us. She is ready to bear any pain but never wants a scratch onto us. She never feels boredom in our company. She is the supreme lover on this earth no one can surpasses her boundaries of love. How deep is her love! We must never let her down. We must always try our utmost to be the reason for her smile, not the reason for her sorrows and sadness. Muhammad P. B. U. H has ordered us to be good to our mothers. He has told us about the great rewards for that person who is good to his mother and punishments for those who are disobedient to their mothers. We must look after our parents even more when they are weak and old. We must be gentle to our parents and speak to them in a nice and polite manner. To me, my mother is my security blanket. No matter how bad of a day she had, she will always be there with a shoulder to cry on and a sympathetic ear for me. Even if she’s been screamed at all day, she will still be eager to hear my drama-filled gossips. My mom is my personal miracle. Whenever something becomes too much for me, she is there calming me down with just a hug and a kiss on my forehead. She is always there to company you. My lord mercy upon my parents the way they had mercy upon me when I was young.