RELATIONSHIPS & CULTURE Essay Example | Topics and Well Written Essays - 3000 words

RELATIONSHIPS & CULTURE - quiz ExampleCultural distance and differences are widely used constructs in making international short letter relating to expansion of foreign investments, entry mode choice, and per nervous strainance of affiliates (Shenkar, 2001). Likewise, relationship market emphasises on customer retentiveness and satisfaction instead of focusing dominantly on transactions and sales. It is said that an organisation needs to improve its train of competitiveness in a globalised market in order to survive the competition if not to run it, and marketing tactics help tremendously in achieving this endeavor. Literatures say that among these tactics is the employment of relationship marketing that aids the firm to market internationally its product or service.A firms external operations signify an understanding of how ethnical differences affect international marketing decisions. This understanding can be utilised in predicting strategic movements and responses of compe titors and thus enables the firm to design effective competitive strategies. International sales negotiations are the prime focal point of this understanding (Tse, et al., 1988, p. 81). The internal conduct of multinational firms also needs intimacy of the stupor of culture on marketing decisions. ... For organisations with diverse cultural backgrounds, the interpretation of cues for standard operating procedures may set off because of these cultural backgrounds, imploring the need to understand cultural differences in international marketing. Another reason as to why a good understanding of cultural differences is important in international marketing is because this knowledge of cultural influences permits the firms to adapt to such differences, enabling it to reduce the so called noisy communications as well as eliminate errors in decision-making. These are said to occur likely out of overleap of common understanding, which stems from lack of understanding of cultural differe nces (Montgomery and Weinberg, 1979 in Tse, et al., 1988, p. 81). It is already a given knowledge that in the past, especially precedent to the globalised era, Western managerial culture dominated multinational firms. However, this trail has changed a long way as shown by the recent trends increase in international trade and foreign direct investment of Asiatic multinational firms and North American subsidiaries that operate in Asian countries. This implies furtherance of salient understanding of cultural impact on an organisations internal operations (Tse, et al., 1988). This emphasis on cultural differences is exemplified by the case of Chinas businesses, which feel isolation from contacts with international markets for many years. Thus, their marketing decision processes have relatively represented pure form of cultural influence on business behavior caused by cultural impacts. It is suggested that an Oriental business confederacy with strong and continuous interaction with t he Western businesses is what